About General Lift LLC
General Lift
LLC has served the motion picture and commercial film business for over
20 years. We have a long history of providing innovative and creative
solutions for the many challenging shots put before us. From designing
and building the first underwater motion control system, Aquaflex, for
“Hollow Man”, one of the first light-weight portable systems
for “Dead Ringers” in 1987 to live action and miniature systems
for the entire “Lord of the Rings” trilogy, "King Kong".
This deep and resourceful record has given us a unique position in our
industry to apply our knowledge to the design of the Genuflex series of
motion control systems.
We have always been known for our motion control service and enjoy an
unparalleled record with regards to motion picture and commercial credits.
What's the story about "General Lift"
Joe went to California Institute of the Arts, received a Master of Fine Arts, and stayed as a Technical Faculty teaching sculpture skills for 2 years.
After leaving Cal Arts, Joe started working in Hollywood to help design and build special photographic equipment in support of the first “Star Trek” movie as well as numerous commercials. Some of the many challenging design projects that Joe was involved in included a “Hot Air Blimp” that carried 4 people in the air, as well as the only working “Rocket Belt” – a one man flying rocket back pack. This is where the name “General Lift” came from, odd flying devices without wings!
