General
Lift was established in Los Angeles in 1981 by Joe Lewis.
Joe went to California Institute of the Arts, received a Master of Fine
Arts, and stayed as a Technical Faculty teaching sculpture skills for 2
years.
After leaving Cal Arts, Joe started working in Hollywood to help design
and build special photographic equipment in support of the first “Star
Trek” movie as well as numerous commercials. Some of the many challenging
design projects that Joe was involved in included a “Hot Air Blimp”
that carried 4 people in the air, as well as the only working “Rocket
Belt” – a one man flying rocket back pack. This is where the
name “General Lift” came from, odd flying devices without wings! |
